I’m a results-driven creative who is passionate about design, marketing, and brand storytelling.
With a BFA in Graphic Design, a Master’s in Marketing, and a background as a Division I athlete, I merge creative instinct, data-informed thinking, and discipline to craft work that connects, converts, and captivates.
Hi! I’m Haley Stoup.
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Brand Creation : Roots
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Blue Ridge FC Logo
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Scott & Jon's Content
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Experiential Marketing
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Brand Extension
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Using Design For Change
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Package Design
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Web Design
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Print Design
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Package Design
The best of both worlds.
Creativity is more than aesthetics; it is a tool for storytelling, problem-solving, and meaningful connection. My portfolio bridges design and strategy, blending artistry with critical thinking to craft compelling visuals and innovative marketing solutions.
Design
Every design tells a story. From branding and print media to digital experiences, these projects showcase my ability to translate ideas into engaging, purposeful visuals. Each piece reflects my passion for blending creativity with strategy, ensuring that my designs captivate and resonate with audiences.
Marketing Strategy
Great marketing is equal parts strategy and creativity. Through research-driven perspectives and design-centric thinking, these case studies explore real-world business challenges, offering thoughtful solutions that drive engagement and growth. By combining data-backed reasoning with a creative perspective, I develop strategies that are both informed and visually compelling.