WHO IS HALEY?

I’ve been creating for as long as I can remember, ever since I could hold a crayon. I'm a creative at heart, constantly sketching, journaling, and ideating to explore and refine ideas. Design has always been more than a skill for me. It's how I process the world, tell stories, and bring meaning to ideas.

With a BFA in Graphic Design from JMU and a Master’s in Marketing from Vanderbilt University, I blend artistic vision with data-driven strategy to craft bold, insight-led brand experiences. Whether I’m building out visual systems, shaping brand narratives, or concepting campaign ideas, I bring a mix of creativity and clarity to every project.

As a former Division I goalkeeper, I thrive under pressure, adapt quickly, and value collaboration. I’m known for being inquisitive, thoughtful, and highly driven, with a strong sense of communication and follow-through.

At the core, I’m passionate about building brands that look good, connect with people, and create a lasting impact.

The name 'Haley Soup' written in an orange script-like font on a white background.