logo design

BLUE RIDGE FC

illustrator | photoshop

I was commissioned through my JMU athletics network to design a professional logo for Blue Ridge FC, a local semi-pro men’s soccer team in the United Premier Soccer League. Founded in 2011, the United Premier Soccer League now stands as the largest and most competitive pro-development league in North America.

Celebrating soccer player with teammates in blue jerseys outdoors.

Hand-drawn sketches of circular logos and notes related to Blue Ridge FC, featuring mountain illustrations and color descriptions like blues and oranges.

Development

The goal was to create a bold, timeless identity that honored the sport’s tradition while highlighting the region's mountainous landscape. I developed a circular mark featuring stylized mountains to ground the team in place and spirit.

Three jubilant soccer players in Blue Ridge FC jerseys, celebrating with arms around each other.

Soccer players in blue jerseys celebrating on a field during a match.

Soccer player signing autographs for children on a football field.

Soccer players in action during a match on a grass field.