PUP UP
PACKAGE DESIGN
indesign | illustrator
Introducing the ultimate puppy owner kit :
A complete package designed to help new puppy owners get off to the best possible start with their furry friend. Getting a puppy can be a huge milestone and choice in someone’s life. It also comes with a lot of responsibility and this care kit aims to take some of the preparation stress away by including all the puppy essentials in one place.
The brand will be partnered with/sponsored by Chewy.
WHO IS THIS FOR ?
Primary | Emily 25
Occupation: Marketing Assistant
Background: Emily recently graduated from college and is embarking on her professional career. Now that she's settled into her first apartment, she feels ready to take on the responsibility of owning a puppy. While she is excited about the new addition to her life, Emily acknowledges that she could use some extra support and guidance as a first-time puppy owner.
Interests and Lifestyle: Emily enjoys an active and social lifestyle. She loves exploring new parks and trails, going for runs, and meeting up with friends for outdoor activities. She values experiences and wants her puppy to be a part of her adventures. Emily is tech-savvy and enjoys browsing social media platforms, looking for cute puppy pictures, and seeking advice from other dog owners.
This kit was made for new puppy owners specifically young adults 20-30. These people are old enough to make decisions like getting a new dog but are still in an age range where a little extra help might be sought when managing this new responsibility. These people want a kit that shows a trusted brand quality and uses fun, modern, and youthful designs thoughtfully.
RESEARCHING THE COMPETITION
BarkBox:
BarkBox is a subscription-based company that delivers monthly themed boxes filled with high-quality toys, treats, and chews for dogs. Each box is carefully curated to provide dogs with a variety of engaging and entertaining items. BarkBox focuses on delighting both dogs and their owners with their creative and playful themes, ensuring a fun and enjoyable experience for furry friends.
Chewy Goody Box:
Chewy Goody Box is a product line offered by Chewy, an online retailer specializing in pet supplies and products. These Goody Boxes are specially curated packages that feature a variety of treats, toys, and accessories for pets. They are designed to provide pet owners with a convenient and exciting way to discover new products and pamper their furry companions with high-quality items.
Pampered Pooch:
Pampered Pooch is a company that focuses on providing luxury and high-end products and services for dogs. They offer a range of premium dog accessories, grooming products, spa treatments, and even personalized services such as dog walking and pet sitting. Pampered Pooch caters to dog owners who want to provide their pets with the utmost comfort, style, and indulgence.
Pup Box:
Pup Box is a subscription-based company that tailors monthly boxes specifically for puppies. These boxes are carefully curated to meet the developmental needs of growing puppies, including appropriate toys, treats, and training essentials. Pup Box aims to assist new puppy owners by providing them with the right tools and resources to support their puppy's growth, training, and overall well-being.
Pooch Perks:
Pooch Perks is a company that specializes in monthly subscription boxes for dogs. Each box contains a variety of dog toys, treats, and accessories, selected based on the size and preferences of the individual dog. Pooch Perks aims to bring joy and excitement to dogs by providing them with a curated selection of high-quality items that cater to their specific needs and interests.
LOGO
DEVELOPMENT
PACKAGE
DEVELOPMENT
FINAL
PACKAGE
