TYPOGRAPHY & PUBLICATION DESIGN
BREW DR. KOMBUCHA
indesign | illustrator
The project involved creating a 28-page Social Sustainability Report for a
B-Corp company. I selected Brew Dr. Kombucha because I like both their brand identity and their products as a kombucha lover. In the report I looked to delve into the company’s B-Corp certification, showcasing future sustainable goals, call-outs or quotes, an original information graphic, and board of directors’ information are also included.
BEGINNING THE PROCESS
For me, the process begun with research into the company’s B-Corp certification and sustainability initiatives, ensuring alignment with their brand identity and values. I aimed for the design and branding to prioritize visual appeal while maintaining alignment with the company’s aesthetic. The iterative process included creating mood boards, a multiple print drafts with critique and revision to get to the final booklet.
WHO IS THIS FOR ?
Primary | Tracy 47
Shareholder in the company.
Employed by the company before having kids.
Mom of 2, who pursues making healthy choices for
herself and her family.
Advocate for organic and environmentally
friendly companies.
Secondary | Terrence, 22
Graduating from college soon.
Has gut health problems so tries to eat and drink foods that will not cause additional inflammatory issues.
Passionate about lifting and engaging in healthy lifestyle choices when it comes to fueling that will allow for him to make progress in the gym.
Likes brands who engage in using their platform to give back.
MIND MAPPING
KEY TAKEAWAYS
WELLNESS
The act of practicing healthy habits on a daily basis to attain better physical and mental health outcomes, so that instead of just surviving, you’re thriving.
AUTHENTIC
Genuine and worthy of trust, reliance, or belief.
FUNCTIONAL
Designed to be practical and useful
INNOVATIVE
The practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services.
REFRESHING
The act of practicing healthy habits on a daily basis to attain better physical and mental health outcomes, so that instead of just surviving, you’re thriving.
MOODBOARD AND
LAYOUT STUDIES
What images showcase the way I want my design to feel? What are different ways I can create layouts to get my message across? Which rough digital concept makes the most sense to successfully convey my information?
SPREADS
